Hugo Boss / Boss Black fashion show

Client: Villa Eugénie
Role: Design, animation.
Beijing, China, may 2012

The design and animation for the Boss Black fashion show in Beijing, China, was a collaborative effort involving a team of talented individuals, including Simon Geilfus and Martial Geoffre-Rouland who contributed to the software development aspect of the project.

The focal point of our design was the catwalk, which was composed of 25 gates adorned with LED strips on both sides. This innovative setup allowed for dynamic lighting effects and animations that added visual flair to the fashion show, enhancing the overall experience for the audience.

Inspired by the distinct style and aesthetic of Boss Black, our team meticulously crafted visually stunning animations that seamlessly synchronized with the models' movements, accentuating the elegance and sophistication of the showcased garments. The LED strips on the gates served as a versatile canvas, adapting to the music and choreography, and enhancing the overall visual impact of the show.

Through the collaboration between design, software development, and fashion, our goal was to create a harmonious fusion of technology and style. By pushing the boundaries of design and utilizing cutting-edge technology, we aimed to immerse the audience in a captivating world where fashion and innovation intertwined.